In a world where the tools to expand your business are growing by leaps and bounds, all too often, the basics of information management are overlooked.

Many essential principles such as the proper maintenance of existing client data and the constant expansion of potential client lists are treated as either trivial or lesser priorities.  Many organizations also treat their databases like they treat their paper files (as long as it's not thrown away, that's the most important part). But not using information wisely is, in fact, as bad as throwing it away.

Your organization is experiencing information management problems if any or all of these apply:

• Are you trying to use old methods of maintaining existing client lists
• Having trouble establishing potential client lists
• Simple promotional mailings are often less than simple
• Can't report on buying patterns, effectiveness of campaigns
• Incur costs every time you mail to clients because of data compatibility issues
• Have data but can't use it the way you want to